Yesterday a new study from the Journal of the American Medical Association showed something that should have you worried…
It’s being reported by Forbes, The Wall Street Journal and hundreds of other news outlets…
Basically a bunch of researchers combed through the data and discovered that a simple lunch provided by a drug company influenced whether or not the doctor would prescribe their brand of drugs.
Here’s what happens…
A pharma rep for Crestor will host a lunch and invite local doctors to come. It’s a free lunch, and any doctor is welcome to join.
The drug rep will give a little presentation about Crestor and why it’s the greatest thing since sliced bread.
After lunch, everyone shakes hands and the doc goes back to his office without thinking anything about it.
Researchers figured out that this seemingly “innocent” lunch has BIG consequences for patients.
And in this example, this doctor is now much more likely to prescribe Crestor to his patients instead of the generic version of that drug.
Which means that his patients will now be paying $250 for a month’s supply of Crestor, when they could be using the generic version that’s just $30 a month.
Over the course of a year that’s a $2640 difference!
For someone on fixed income, or someone with a terrible insurance plan, that’s a BIG deal.
The crazy thing is that these aren’t even fancy lunches. I assumed they were eating at high-end steak houses or getting $100 lobster for free.
But the report says these lunches are usually nothing more than pizza and chips!
So as a patient, you wind up paying way more than you should all because your doctor decided to eat pizza with a drug rep.
Kinda crazy, right?
Now obviously if you asked any of these doctors if the lunch affected their prescribing behavior, they would all say no.
But the data tells a different story.
If you’re on a brand-name drug, it’d be smart to ask your doctor (and do some research on your own) if there is a generic that could do the same.
Most of the time there is.
And your doc might not even be aware that there is, which is why it’s smart to do some of your own research.
A simple Google search can do wonders when you’re in these kinds of situations.
Alright that’s all I have for today…
I’ll be back tomorrow with more.
– Jeff Reagan
Founder, Patriot Health Alliance